Dun & Bradstreet enables companies around the world to improve their business performance by making smarter decisions. As part of the partnership, their logo will feature on the front of all first team training wear, including staff attire and matchday warm-up tops, and they’ll provide advertisement around Vitality Stadium. 

In due course, the logo will also appear on selected items of training wear available from the Superstore. 

Jim Frevola, President of Business at AFC Bournemouth, said: “We’re delighted to be partnering with Dun & Bradstreet, who are an industry-leading company with global appeal. As an organisation, they share our values and ambitions, and we believe this will be a successful partnership for all involved.”

Edward Thorne, General Manager at Dun & Bradstreet Europe, added: “Successful teams in business and sport rely on accurate and timely data and analytics to improve performance and gain a competitive advantage. We’re excited to be part of the Bournemouth community, and to support the team and their fans around the world.”

AFC Bournemouth are entering an exciting new chapter in its long and storied history. Since its takeover by chairman Bill Foley, in a partnership including Hollywood actor Michael B. Jordan, the club has seen significant investment committed towards sustaining AFC Bournemouth in the Premier League, highlighted by the construction of a state-of-the-art training facility and the arrival of promising young talent from top clubs around Europe.